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The New Jersey Society of Certified Public Accountants (NJCPA) invites CPAs, academia, students and other accounting professionals to learn how to accelerate change in their jobs, in their careers and in servicing their clients at its 2021 Virtual Convention to be held online June 15-18. Attendees will hear both challenges and opportunities in recovering from the COVID-19 pandemic, discover new and innovative ways to think beyond traditional accounting, and leverage the latest technology and strategic thinking to advance the accounting profession. Topics include renegotiating real estate and leasing footprints; keeping current on tax matters, particularly recognizing state and local tax (SALT) in the wake of telecommuting; the importance of change leadership; how to spark transformation in business; crypto implications for the cannabis market; and how HR data can create value and the future of advisory, among others. Featured keynotes include the following: • Barry C. Melancon, CPA, CGMA, president and CEO of the American Institute of CPAs (AICPA) • James C. Bourke Jr., CPA, CITP, CFF, CGMA, a partner at WithumSmith+Brown, where he serves as director of firm technology and managing director of advisory services • Marc Staut, chief innovation and information officer at Boomer Consulting, Inc • Amanda Wilkie, PMP, consultant at Boomer Consulting, Inc. • Luke Williams, executive director at NYU Innovation Lab and clinical associate professor of marketing and entrepreneurship. A New Jersey Business and Economic Roundtable will delve into the nuts and bolts of what’s needed for businesses to emerge from the pandemic and what economic challenges New Jersey faces. NJCPA CEO and Executive Director Ralph Albert Thomas, CPA (DC), CGMA, will host a panel discussion with key members of the media, including Tom Bergeron, founder, editor and co-owner of ROI-NJ; John Reitmeyer, budget and finance writer for NJ Spotlight News; and Rhonda Schaffler, business correspondent at NJ Spotlight News and NJ Business Beat. “As we continue to adjust to the new normal, we are beginning to see new business opportunities arise for accounting professionals. There’s no better way than to come together as a community — even though we are virtual — to discuss the trends that are driving the profession forward and the hurdles that remain from an economic or industry perspective,” said Thomas. Learn more about the Convention and register at njcpa.org/convention.